How UMass Amherst Inspires New Gifts with Auxiliary Portfolios

With approximately 250,000 living alumni around the world, advancement leadership is using artificial intelligence (AI) and strategically built 'auxiliary portfolios' so fundraisers can establish meaningful and personal touchpoints with as many donors as possible to uncover new major donors. Learn how Director of Prospect Research, Sara Gallagher, builds the auxiliary portfolios that UMass fundraisers use to grow the giving pipeline in major ways.