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Sound Familiar?
"Our Giving Day broke every record. I couldn't tell you how many of those donors ever heard from us again."
"I spend more of my week figuring out who to call than actually calling."
"We send the same thank-you to everyone. It's fine, but it's not personal, and I don't think our donors feel that personal connection."
"Leadership wants to know how this year's campaign built pipeline. The honest answer is: it's hard to say."
“We get a consistent engine of donors during Giving Days but we don’t know how to continue that relationship”
If any of that sounds like your team, you're not behind. You're running into the same gap most advancement offices hit: donor acquisition, qualification, and stewardship living in separate systems, run by separate teams, with almost nothing connecting them.
Gravyty Connects the Full Donor Journey
The Connected Advancement Suite solutions help institutions create stronger pathways from donor acquisition to long-term donor relationships by combining fundraising, frictionless giving experiences, donor engagement, and stewardship into one connected ecosystem.
This means:
From campaign participation to donor qualification
Campaign and Giving Day activity helps fundraising teams identify and prioritize the right donors in Raise, creating a clear path from participation to long-term relationships for actionable fundraising opportunities.
Intelligence, not more data
Fundraisers get a daily, prioritized list of who to contact and why, instead of an open-ended portfolio to research from scratch.
Stewardship that scales
Personalized outreach, including one-to-one video, reaches your full donor base, not just the names at the top.
Real results: Hopkins School
55.7%
increase in Day of Giving dollars raised
year-over-year
1.3%
increase in Day of Giving donor participation
year-over-year
70+
personalized videos
recorded and sent, drawing personal thank-you replies from donors
Acquire donors
Powered by Advance, institutions can run Giving Days, crowdfunding, annual campaigns, everyday giving, and ambassador-style peer-to-peer fundraising, all with payment processing built directly into the giving experience. Donors complete their gift right on the page, with no redirects.
UC San Diego replaced a clunky, ten-step giving process with Advance's Everyday Giving Forms. The result: 3x donor participation on Giving Tuesday, 2x more dollars raised year over year, and 214 gifts through the new forms.
"Our giving site was outdated and confusing. We needed a better donor experience, something we could manage ourselves."
— Melissa Vogt, Executive Director of Annual Giving, UC San Diego
Donor prioritization
and outreach
With Raise, institutions can turn campaign activity and donor history into a prioritized, AI-drafted outreach plan delivered straight to your inbox with Raise, so you spend your time on relationships.
Your team will always know exactly which donors deserve attention today, without digging through reports, and can send personal, on-brand outreach in minutes instead of drafting from scratch. The tools your team already uses are integrated so everything works together, and donors can be met where they are, whether that's via email, text, or video.
Old Dominion University's five-person academic development team logged more than 1,000 additional donor outreaches per fundraiser and increased individual donor capacity up to 4x, without adding headcount.
Stewardship that scales
Personalized, one-to-one video stewardship is possible at volume with Gratavid, whether that's a thank-you, a milestone recognition, or a simple "we're thinking of you" with no ask attached.
Carroll College added Gratavid to its Giving Day stewardship strategy, sending every donor a personalized thank-you video, with additional personalized videos for top supporters and business partners.
"We saw immediate results from [Gratavid videos]. The reaction from our donors when they got those was just amazing."
— Renee Wall, Sr. Director of Alumni and Community Engagement, Carroll College
Proven results:
Purdue University Northwest answered over 100,000 student questions automatically with 97% accuracy, drove a 9% increase in accepted students, and supported students after hours without adding staff.
Go Deeper on the Donor Continuity Gap.
Your Campaigns Are Working… But Here's Why Your Donors Still Disappear After Giving
A closer look at why campaign participation stalls out, and what closing that gap actually requires.
From First Gift to Lasting Relationship
A guide for advancement teams closing the gap between campaign participation and long-term giving.
See how Advance, Raise and Gratavid work together to move donors from first gift to lasting relationship.
Trusted by 2,750+ Institutions
Gravyty helps advancement teams turn donor participation into lasting relationships, without adding headcount.