Fundraising Toolkit

Fixing a Cracked Giving Pyramid

The Giving USA Report for 2019 painted a bittersweet picture of philanthropy. The report shed a light on what was then a growing trend across the nonprofit sector: the rising competition for donor dollars. As fewer individuals gave, overall contributions from major donors became more and more critical.

But this article is not retrospective. It’s an introduction to fixing a broken donor pyramid problem that was previously masked.

Here's what you can expect from this FREE fundraising toolkit:

• The evolution of the donor pyramid and what that means for the future
• How to grow giving at scale for a sustainable philanthropic pipeline
• BONUS: access to a free tool that you can use to align realistic pipeline projections with major gift officer activity