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Strategic Communications Planning for Nonprofits

Whether they want to or not, nonprofits compete with other nonprofits and private companies for their audiences' attention. Because they consider themselves a "good cause," they sometimes become complacent and feel that "if we build it, they will come."

In other words, "We don't have to compete; we will get attention because of the good work we do."

This is rarely the case. Nonprofits need to communicate effectively if they are going to be successful, just like any other organization. Improving communications begins with strategic communications planning and carries forward with excellent development communications practices.

Here's what you can expect to learn from this complete guide:

  • Identify possible communication problems to fix and opportunities to grow
  • How to posture your strategy to address these problems or opportunities 
  • Aligning your organizational messaging with how you communicate with donors

Strategic Communications Planning for Nonprofits