By Craig Baum • June 18, 2019

    Why Gift Officer Management Is Critical for Seizing Opportunities in Nonprofit Fundraising

    The great team at Blackbaud recently released an infographic with new research titled How Gift Officer Management Impacts Fundraising Goals. The team found that in 2018, only 51 percent of gift officers raised $500,000 or more, that 53 percent of assigned prospects don’t get a personal visit, and that 66 percent of the best prospects aren’t known by the fundraising team or assigned to a gift officer.

    Source: https://highereducation.blackbaud.com/advancement-persona/infographic-how-gift-officer-management-impacts-fundraising-goals-4SOURCE: Blackbaud

    What does this all mean? Blackbaud’s critical finding is, “Managing your talent matters… When talent isn’t managed with a thoughtful strategy, it only costs [nonprofit organizations] in missed opportunities…”

    Here at Gravyty, these findings are paramount to the work we’re doing by helps organizations use artificial intelligence (AI) technology to execute a strategy that gives frontline fundraisers the working capacity to create multiple personalized touch points with their entire assigned portfolios each year, increase personal visits, and inspire more major gifts.

    AI-Enabled FundraisingIn fact, with Gravyty and AI, our customers have expanded their fundraising workforces by 150+ percent, without making additional hires. Imagine a team of 15 fundraisers with the ability to act as a team of 39 or a team of 20 frontline fundraisers working like a team of 50. Blackbaud’s research is spot-on in identifying that management and efficiency get in the way of gift officers doing their best work. AI has proven to get entire fundraising teams over those challenges.

    To learn how AI-enabled fundraising is directly addressing the challenges that frontline fundraisers and entire advancement teams face today, check out these resources below.




    The College of Charleston Expands Fundraising Workforce by 160 Percent with AI

    AI-Enabled Fundraiser Spotlight: WVIA Public Media's John A. Farkas, Jr. Inspires Major Gifts with AI

    [VIDEO] Philanthropic Vision & Strategy Meets AI-Enabled Fundraising


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