The great team at Blackbaud recently released an infographic with new research titled How Gift Officer Management Impacts Fundraising Goals. The team found that in 2018, only 51 percent of gift officers raised $500,000 or more, that 53 percent of assigned prospects don’t get a personal visit, and that 66 percent of the best prospects aren’t known by the fundraising team or assigned to a gift officer.
What does this all mean? Blackbaud’s critical finding is, “Managing your talent matters… When talent isn’t managed with a thoughtful strategy, it only costs [nonprofit organizations] in missed opportunities…”
Here at Gravyty, these findings are paramount to the work we’re doing by helps organizations use artificial intelligence (AI) technology to execute a strategy that gives frontline fundraisers the working capacity to create multiple personalized touch points with their entire assigned portfolios each year, increase personal visits, and inspire more major gifts.