Blackbaud recently released an infographic with new research titled How Gift Officer Management Impacts Fundraising Goals. The study found that in 2018, only 51 percent of gift officers raised $500,000 or more, 53 percent of assigned prospects don’t get a personal visit, and 66 percent of the best prospects aren’t known by the fundraising team or assigned to a gift officer.
What does this all mean? Blackbaud’s critical finding is, “Managing your talent matters…when talent isn’t managed with a thoughtful strategy, it only costs [nonprofit organizations] in missed opportunities…”
These findings are paramount to the work Gravyty does by helping organizations use artificial intelligence (AI) technology to execute strategy giving frontline fundraisers the working capacity to create multiple personalized touch points with their entire assigned portfolios each year, increase personal visits, and inspire more major gifts.