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    By Drew Fox Jordan • August 10, 2021

    Where Corporate Giving Fits In Your Overall Fundraising Strategy

    Increasingly, nonprofit organizations that have not traditionally included foundational and corporate giving strategies in fundraising operations are developing the capability. Those that have established practices are bolstering the approach. With this increased activity, nonprofits are finding new ways to increase giving revenue and further serve their communities.

    Where Corporate Giving Fits In Your Overall Fundraising Strategy

    One example is Gleaners Food Bank of Indiana. Peter Erotas, Manager of Community and Corporate Engagement for Gleaners, explains, “Food insecurity was a national crisis before the pandemic and now we’re continuing to see it grow. We need mission partners. They’re out there and they pretty much have blank checks, asking ‘what’s needed?’ They engage their employees and their foundations.” Through these types of partnerships, huge contributions can be made to missions like eliminating food insecurity.

    “Food insecurity was a national crisis before the pandemic and now we’re continuing to see it grow. We need mission partners. They’re out there and they pretty much have blank checks, asking ‘what’s needed?’ They engage their employees and their foundations.”

    Erotas has combined a traditional approach to corporate and foundational giving with new technology, artificial intelligence (AI). By using Gravyty’s fundraiser enablement tools, powered by AI, he’s increased traction with leadership for these mission partners on several occasions. For example, Gravyty prompted Erotas to solicit an organization that had been on his radar for years, but had not given. This triggered Erotas to question why outreach hadn’t worked in the past. He quickly connected with a board member who was familiar with the organization, determined that redirecting outreach to a different executive would be a better path, and secured a $50,000 gift within a week and a half. Erotas has also used Gravyty’s AI solutions to reengage old SYBUNTs to inspire giving. One gift, in particular, was “a surprise $100,000,” explained Erotas – from a corporation he was prepared to disqualify.

    Other nonprofit organizations, including higher education institutions, are finding wins in corporate giving with announcements from the likes of the W.M. Keck Foundation, which granted $62 Million in 2020 – $16 Million of which is earmarked for the Southern California community. 


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    And, of course, there have been unprecedented wins in corporate and foundational giving that justify bolstering the practices. One only needs to look at the contributions of the aforementioned MacKenzie Scott. To the University of Central Florida (UCF), alone, Scott’s foundation gave the largest unrestricted gift, some $40 Million, in the university’s 58-year history. There can be little doubt that this gift was made because the MacKenzie Scott Foundation knew of and believed in UCF President, Alexander N. Cartwright’s plan to “become the world’s leading public metropolitan research university and inspire others to invest in building a better future for our students and society.” 

    This shift in the importance of foundation and corporate giving has caused nonprofits to have to pivot in their thinking about this fundraising strategy. Aided by the continuing rise of the megadonor foundation, corporate and foundational giving practices are no longer areas that nonprofits can ignore when it comes to overall giving strategy. Gravyty and iWave's new toolkit shows you how to think about corporate and foundation giving from a strategic standpoint and how to build a program from scratch - or help a growing program take it to the next level. Download for free today:

     

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