This year, aasp's annual summit will look a little bit different as a 100 percent virtual event. However, Gravyty is still excited to return to this year's conference to connect with advancement services professionals and for the quality content and professional contacts that Summit always delivers.
This year's session lineup looks to be an exciting one, but a couple are already standing out to the Gravyty team. Here's what we have our eye on ahead of this year's Summit:
KEYNOTE ADDRESS: The Immediate Imperative of Inclusion - Tycely Williams, Bipartisan Policy Center
Inclusion. What Does it Mean and Why Does it Matter? In this conversational exchange, you’ll hear the story of how a descendant of slaves has learned how to leverage her individual power to create inclusive personal and professional cultures. Through facts and figures, you will better understand how to actively engage and empower underrepresented identities and often overlooked lived experiences. Through an action-oriented lens, Tycely will guide you through how to subtract out judgement, blame, and shame, and strengthen personal situations and professional circumstances by adding in and activating compassion, empathy, and reconciliation.
This year's keynote from Tycely Williams stands out to us because as fundraisers, we have a responsibility to our communities to serve our most vulnerable. At the core of that lies empathy and understanding of the needs of that population. Williams' keynote is sure to kick off a Summit that will get us thinking about how we can enrich the lives of those around us with a more inclusive outlook on our profession and our lives.
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Here are some additional sessions that stood out:
Parlez-vous Data? The ABCs of Data Culture and Why it Matters to your Data Strategy
Can you speak data? Is your organization fluent in data? Learning the ABCs of Data Culture is the key to unlocking your organization's potential and harnessing the power of data strategy. Using examples from across the world of advancement, you will learn how to build a data culture within your organization (and the challenges that you will encounter).
Gift Fund Stewardship - Ensuring Timely and Proper Expenditure of Gifts
This presentation will cover a broad subject but also give specific examples of policies and reports produced at UC San Diego. The topic of gift fund stewardship as it relates to available balances, timely use, and utilization per gift agreement terms is a growing subject in both the Advancement Services and Donor Relations world. Several higher-education institutions have huge obstacles regarding monitoring accumulated payout balances for endowments and also ensuring that all funds are utilized in a proper and timely manner. This presentation will discuss a new policy implemented at UC San Diego in 2019 regarding endowment payout-use and the results and impact it had. In addition, this presentation will cover gift fund reporting and data that is required to ensure transparency and accountability.
Big Data for Grateful Family Donor Marketing and Business Resilience
Over the last year and a half, Children’s Hospital of Philadelphia embarked on a big data project to reinvent the Grateful Family program. We rebuilt the data flows from clinical systems to foundation, developed a donor state model, and leveraged over 4,000 data points of big data to determine affiliation markers that would create more effective Grateful Family marketing. Beyond traditional wealth screening, additional data flags including marketing touch points, other donor behavior activity such as number of medical appointments, length of stay, distance traveled, severity of treatment, social media activity (and many others), were combined with persistent key technology to produce a better-informed set of Grateful Family marketing data scores with marketing automation in mind. In parallel, we were able to leverage big data to model macro and microeconomic factors that changed the way we forecast revenue. The combination of the two efforts is leading to a more robust philanthropy program that is more resilient to stock market dives and other crises.
Why Analytics Matter Now More Than Ever
Analytics that help your team find and appropriately approach the best prospects are now more important than ever. In this session, we'll showcase examples of new work with various clients, and how analytics have helped them find new prospects, and raise more money ... faster and more efficiently. We'll take a look at (1) using predictive modeling to develop attachment (aka engagement or affinity) scores, then (2) using attachment and capacity to segment prospects, (3) algorithms to parse text in order to flag senior job titles and (4) meaningful contacts, and finally (5) approaches to append demographic, behavioral, and psychographic data to create a more informed view of each prospect. We'll finish up with a discussion of best practices for how to make complicated scores user-friendly in day-to-day work, and how this can lead to a transformed "culture of analytics". The talk will be a balance of “concept” and practical, down-to-earth “case study” success stories.
What are we producing? – How better request tracking translated to less stress and greater productivity
According to recent statistics, 46% of stress reported amongst employees in the US is caused by an overwhelming workload, and to compound that stress, one of the even greater stressors for a team can become its inability to quickly provide key quantifiable data that depicts the reason for the overloaded feeling. Adopting a tool that provides transparency into the team’s queue can answer important questions – like how many requests do we currently have in the queue? How many can we handle? What is the average amount of back-and-forth needed until we can truly call a request “done”?— and can be key in increasing productivity, improving morale, lessening the threat of burnout, managing requestor expectations, and creating an overall healthier work environment that acknowledges and respects staff. This presentation will look at how the Sutter Health Philanthropy Technology and Service Delivery teams built a request and queue management tool to improve both the teams' process and productivity, and in return strengthened their partnerships with other departments and teams across the organization.
Looking for ways to optimize your fundraising ahead of this year's Summit? Check out our free toolkit on donor retention and learn how you can keep your donors coming back year after year!