Nonprofit organizations know retaining fundraising talent can be even more challenging than retaining donors. The "revolving door" concept, the current phenomenon of perpetual turnover of fundraisers, creates headwinds for managers developing year-over-year growth.
Nonprofits find themselves fighting a familiar foe. But this time, today's hiring economy adds a new element to the challenge. A recent survey found that 40% of nonprofit employees wanted to change jobs in the next 90 days. However, that number jumps to 54%, accounting for those planning to leave in the next 12 months - more than double the national average.
Nonprofits will need to assess what attracts people to work there. It starts with the mission. But needless to say, it extends into how employees are supported both professionally and personally.
In a survey conducted by DickersonBakker, respondents noted that a lack of "organizational willingness to make necessary and important investments in fundraising to ensure continued growth and improvement" contributed to fundraising staff turnover.
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Put simply: organizations that invest in their fundraisers - through tools or other professional development outlets are more likely to attract fundraising talent. The same survey found that 31% of respondents cited lack of personal/career development opportunities as the top reason for leaving. Tools that empower, enable, and support gift officers in their fundraising development and onboarding are attractive assets for prospective employees.
Rather than having fundraisers spend their time working on mundane administrative tasks, give them tools that allow them to focus on the parts of their jobs you hired them for: building relationships and securing revenue for your organization. In addition, investing in tools that enable fundraisers to perform better makes their jobs more accessible and fun, creating a workplace committed to its employees and attractive to new talent.
Organizations that invest in their fundraisers - through tools or other professional development outlets are more likely to attract fundraising talent.
Artificial Intelligence (AI) has the unique ability to drive fundraiser action and effectively quadruple team bandwidth. Applying AI to the typical challenges of fundraiser onboarding - warming up a cold portfolio, or doing discovery work to build a new portfolio - allows fundraisers to ramp up in a fraction of the time so that your organization can see returns from new hires faster.
See for yourself how applied AI can create positive outcomes for your fundraising team while continuing to make your organization a place fundraisers want to work. Find time for your fully personalized Gravyty demo today: