Virginia Tech is one of the top-ranked research universities in the United States. With an enrollment of 34,440 students spread across some 280 majors and programs, it is also one of the largest colleges and universities in the country. The university's size and reputation mean that there are an enormous number of 'Hokies' around the world.
From an advancement perspective, tens of thousands of these alumni and friends are rated for giving, but unassigned to individual gift officers. Human capacity simply limits the institution's ability to build personal relationships in this way, at scale. However, Virginia Tech has a penchant for pushing the boundaries of knowledge in order to make a difference in the world.
That's why Michael Moyer, Associate Vice President for Advancement at Virginia Tech, and other leaders decided to massively expand gift officers' ability to build relationships with these alumni and friends. With Gravyty and artificial intelligence (AI), Virginia Tech is scaling personalization within its annual giving pool. Through adequate and deliberate touchpoints with alumni and friends with AI, Virginia Tech is challenging what the advancement industry has thought possible to date to inspire gifts at scale and change what's possible.
View our short video to see why Virginia Tech chose Gravyty.