VPAT - GRAVYTY LOGO - MAIN LOGO
Ë
    By Drew Fox Jordan • August 23, 2021

    Using AI to Boost Virtual Donor Engagement

    Sure, it’s not how you planned it. Finding yourself limited to virtual means of engaging your donors and prospects when you had hoped to be traveling and meeting them in person again, just like the old days.

    Using AI to Boost Virtual Donor Engagement

    For fundraisers continuing to find themselves limited by travel restrictions, digital forms of donor outreach continue to remain a vital element of their strategies. It’s a piece of the puzzle that is likely to be here to stay too, as organizations continue to transform the way they approach fundraising, events, and donor engagement.

    For those fundraisers dealing with a bit of FOMO when it comes to a lack of traveling, consider this: what if you could be just effective with your donor outreach without needing to travel at all? What if instead of looking at it as a hindrance, you recognized it as a competitive advantage - one that affords you the ability to continue to hone your virtual engagement strategies to produce meaningful touchpoints – for donors and prospects who expect this form of contact moving forward, nonetheless.

    For those fundraisers dealing with a bit of FOMO when it comes to a lack of traveling, consider this: what if you could be just effective with your donor outreach without needing to travel at all?

    One of the best things about our AI-based travel tool, Gravyty GO!, is that it’s built with virtual engagement in mind as well. While it functions as a personal travel assistant, either proactively prescribing the best travel locations or mapping out destinations on demand for fundraisers, the reality is you don’t need to travel to take advantage of the tool’s functionality.


    Join 30,000+ fundraising professionals that receive our weekly Sunday newsletter with industry trends, tips, and analysis delivered right to your inbox


    Looking to identify donors in a specific area and tailor outreach based on geographic location? With our Proactive Tool, that work is done for you each and every month using AI. Fundraisers receive an email in their inbox on the first of every month listing their top-three destinations along with a ranking of donors from anchor to filler visit, helping fundraisers allocate their time wisely to ensure greater ROI.

    With the On-Demand option of Gravyty GO!, fundraisers can also send an email outlining their portfolio or portfolios they’d like to include in the search, the radius of the search they’d like to tailor their outreach to, and whether they’d like to only see anchor donors or assess all donors in their region. Gravyty does the rest, producing a donor report that fundraisers can quickly act upon. 

    With these custom reports in hand, you can use them to create a more personalized virtual experience for your donors. Maybe you’ll use it to connect donors in a particular area or rally alumni around the big game in town. Regardless of how you leverage it, Gravyty GO! can be a valuable tool to keep you moving on donor outreach, even if your travel plans are sidelined.

    Want to see how Gravyty GO! can act as your personal assistant for travel? Take a Gravyty demo between now and the end of September 2021 and you'll be automatically entered to win a $1,000 Airbnb gift card! Offer applies to new customers only. Schedule your demo today:

    Posts by Topic

    see all