It doesn’t matter where you are with your grateful patient program (GPP). You could be just starting out, have an established and proven practice, or somewhere in the middle. In each of these stages, there are opportunities to transform efficiency that empowers your fundraisers to personally reach out to each grateful patient and inspire giving at a scale that hasn’t been possible in the past.
Organically crafting personal outreach takes time, regardless of how seasoned a fundraiser is. Most of that time is spent poking through the CRM, looking for any information on that person, and trying to weave together a personalized story. But even more than that, fundraisers still need to take the time to write out exactly what they want to say -- and as we all know, affinity wanes over time, and GPPs become less effective when they wait too long to begin building relationships with prospects.
Repeating this process throughout the day -- and still maintaining relationships with your assigned donors -- often means a workday that’s full of activities that aren’t donor-facing. Too often, fundraisers are stuck behind the scenes in the world of data and process, when their real talents lie in building relationships and inspiring giving.
How do we empower fundraisers to get to the root of philanthropy -- improving patient care and outcomes, getting closer to cures, and relationships and personal connections?
Read our new white paper to learn how artificial intelligence (AI) accelerates GPPs through efficiency, and even see a special spotlight on UPMC Pinnacle’s revolutionary work with AI for grateful patient fundraising.