When it comes to donor outreach, not all data is created equal. Here is what gift officers should be looking for before they reach out to giving prospects.

Fundraising for Independent Schools: "Gravyty is a terrific reminder that it's the 'little touches' that can make a difference..."

The countdown to December 31 simply adds to the daily anxiety of wondering not just how to inspire end-of-year giving, but how do you make sure that you’ve made every personal appeal possible?

Personal outreach to unassigned donors was the path to finishing the existing campaign and laying the foundation for the next one. How could the University of the Pacific do it without expanding their staff?

The best method for developing personal connections is personalizing everything we do to engage donors. While donor data can make this process easier, too much data can create an analysis paralysis for fundraisers.

With Gravyty and AI, Virginia Tech will set new standards for annual giving.

Many higher education leaders are conscious of the short-term effects of the ongoing COVID-19 crisis. But with so much uncertainty, the long term fallout of the pandemic is still yet to be seen.

COVID-19 is proving to be the great accelerator of trends that we all knew were on the horizon. Development shops around the country are changing their approach to how they are talking to donors, and even what donors to reach out to.

Many higher education leaders are conscious of the short-term effects of the ongoing COVID-19 crisis. But with so much uncertainty, the long term fallout of the pandemic is still yet to be seen.

COVID-19 is proving to be the great accelerator of trends that we all knew were on the horizon. Development shops around the country are changing their approach to how they are talking to donors, and even what donors to reach out to.