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    Organizations are spending more than ever to secure networks and devices from data breaches. However, more sophisticated schemes and attacks are targeting the people who interact with sensitive donor and business data every day.

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    Introducing Gravyty Guard

    By Kevin Leahy • October 6, 2020

    Gravyty launches Gravyty Guard - expanding its AI platform to offer the first data security solution built specifically to protect donor data at nonprofits

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    The best method for developing personal connections is personalizing everything we do to engage donors. While donor data can make this process easier, too much data can create an analysis paralysis for fundraisers.

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    We all know that people give to people, but what happens when people don't have the capacity to connect with more prospects?

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    There is no secret number of touchpoints it takes or the amount of time given to each prospect because each nonprofit is different and has different standards for what the ideal donor looks like. This leaves lots of room for human error and guessing.

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    Do fundraisers have the time to do the outreach, communication, qualification, cultivation, and all the necessary touchpoints with planned giving prospects as well as managing the existing donors they already have in the pipeline?

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    Fundraisers are left without knowing if a prospect has even opened their email, never mind simply forgotten to respond. Without feedback, fundraisers are left in the dark with how donors and prospects are engaging with or considering their outreach.

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    Personally appealing to a constantly growing pool of potential donors, and doing it in a limited timeframe, makes Grateful Patient outreach a challenge.

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    On sheer volume alone, the largest opportunities to grow giving live deeper in the donor pyramid than most organizations want to go — in unassigned, often unrated prospects. What holds them back? Efficiency.

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    Nonprofits have adapted, pivoted, and created to weather the COVID-19 crisis. As closures continue, how will you compensate for events that have no digital equivalent?

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