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Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide ticklers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

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Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide ticklers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

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Is Giving Tuesday Enough?

By Drew Fox Jordan • December 3, 2019

On Giving Tuesday, all eyes are on philanthropy. But even with the grandiose gestures and effort, is Giving Tuesday enough?

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According to Giving USA 2019: The Annual Report on Philanthropy for the Year 2018, American individuals, bequests, foundations and corporations gave an estimated $427.71 billion to U.S. charities in 2018, up 0.7% from 2017. So why should that be cause for concern?

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Perhaps one of the most divisive trends in fundraising today is the shrinking portfolio. More and more organizations are slashing gift officer assignments by 30, even 60 percent. But we need better ways for fundraisers to manage more prospects – meaningfully, today, for current and long-term major giving.

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For most organizations, especially those with an advancement research department, limited fundraiser capacity leaves a large (and often growing) pool of donor prospects who have the capacity to give but have not been assigned to a fundraiser’s portfolio. We call these 'rated but unassigned' prospects.

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Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide ticklers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

Read More

According to Giving USA 2019: The Annual Report on Philanthropy for the Year 2018, American individuals, bequests, foundations and corporations gave an estimated $427.71 billion to U.S. charities in 2018, up 0.7% from 2017. So why should that be cause for concern?

Read More

Gravyty first reported on CofC’s use of fundraiser enablement, powered by AI, in early 2019 when we announced that our tools expanded the institution’s fundraising workforce by 2.6x. Learn how the CofC fundraisers used that expanded workforce, and Gravyty, to secure 400+ new gifts, $880,000 in additional revenue, and more in 10 months.

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This case study examines how Cure Alzheimer's Fund used Gravyty's fundraiser enablement tools, powered by artificial intelligence (AI) to manage 20,000+ donors, secure 69 new major gifts in the fiscal year, and increase revenue by $1.2m -- all on the mission to provide research grants to provide breakthroughs to solve Alzheimer's.

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