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    With donor fatigue being a palpable threat, how are fundraisers addressing the increasingly important mid-level donors?

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    All advancement leaders want to grow giving. But the traditional model of fundraising makes it impossible to grow at scale. What's the hangup? Plain and simple, it's a matter of budget. 

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    Just as fundraisers had to imagine new ways to continue building relationships and cultivate new ones, it was a seemingly natural step for us to model our approach to sales off how gift officers were approaching their jobs.

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    Is Giving Tuesday Enough?

    By Drew Fox Jordan • November 27, 2020

    On Giving Tuesday, all eyes are on philanthropy. But even with the grandiose gestures and effort, is Giving Tuesday enough?

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    We all know that people give to people, but what happens when people don't have the capacity to connect with more prospects?

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    Do fundraisers have the time to do the outreach, communication, qualification, cultivation, and all the necessary touchpoints with planned giving prospects as well as managing the existing donors they already have in the pipeline?

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    Personally appealing to a constantly growing pool of potential donors, and doing it in a limited timeframe, makes Grateful Patient outreach a challenge.

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    On sheer volume alone, the largest opportunities to grow giving live deeper in the donor pyramid than most organizations want to go — in unassigned, often unrated prospects. What holds them back? Efficiency.

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    Nonprofits have adapted, pivoted, and created to weather the COVID-19 crisis. As closures continue, how will you compensate for events that have no digital equivalent?

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    The donor pyramid is evolving in today's giving environment. How do we find new opportunities within the pyramid, avoiding donor fatigue without relying on the hope that your frontline fundraisers will produce superhuman outcomes?

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