Lower-level donors may not provide much revenue for your organization. But dig a bit deeper, and you'll find an enormous amount of potential giving.

Despite the record number of new donors, nonprofits still must continue to prioritize personally recognizing each donor's contributions.

Companies that fail to put the customer first fall behind. The same is true for nonprofits that do not prioritize swift and personal stewardship.

On paper, it may not seem like millennials are should be major giving prospects. But the same thing was said about today’s major donors at the same age.

Are you planning to launch a capital fundraising campaign in the coming months? Here is what you should be considering be launching to ensure success.

Too often we see mid-level donors--even those who give right on the cusp of major-giving level--fall through the cracks, so there is no true donor journey.

With a return to “normal” comes an opportunity for nonprofit organizations to rethink their strategies and shift their giving models.

Now that the initial shock of the pandemic has passed, will your new donors continue giving? Here's how to ensure that pandemic support doesn't stop.

Organizations can’t count on donors to do their own extensive research and wait for gifts to fall into their lap.

With complete personalization taking up valuable bandwidth, but automation seeming cold and impersonal, is there anywhere else to turn?