Knowing a donor's birthday doesn’t provide insight into key pieces of information that could inform outreach. But it does provide a perfect opportunity to start a conversation from scratch without needing an abundance of data.

Technology empowers fundraisers to personalize multiple touchpoints with prospects and donors alike, throughout the year. Using technology to feign personalization -- the way that mail merges or chatbots work -- is precisely the wrong way to go.

The best method for developing personal connections is personalizing everything we do to engage donors. While donor data can make this process easier, too much data can create an analysis paralysis for fundraisers.

People give to people. So how can we genuinely personalize our fundraising outreach at scale? Check out this week's Gravyty Fundraiser Academy!

The Met will close for the entire 2020-21 season, signaling a trend for arts & culture NPOs. Here's why AI matters now.

With Gravyty and AI, Virginia Tech will set new standards for annual giving.

Stay clear of the "Top 10 Ways To Upset Your Donors."

When is it time to disqualify a giving prospect? The answer lies somewhere between science and street sense.

How do we get back to the fun parts of fundraising -- networking to deepen relationships and inspire new donors? Start from within.

Here's why you want to remove "please give" from your vocabulary and start saying, "join me" to donors and prospects.