Too often we see mid-level donors--even those who give right on the cusp of major-giving level--fall through the cracks, so there is no true donor journey.

With a return to “normal” comes an opportunity for nonprofit organizations to rethink their strategies and shift their giving models.

Now that the initial shock of the pandemic has passed, will your new donors continue giving? Here's how to ensure that pandemic support doesn't stop.

Organizations can’t count on donors to do their own extensive research and wait for gifts to fall into their lap.

With complete personalization taking up valuable bandwidth, but automation seeming cold and impersonal, is there anywhere else to turn?

Gift officers will need to step outside their comfort zones to find solutions to answer the age-old question that everyone wants to know the answer to.

Donor communication isn't just making asks. It includes conveying what is happening at your organization and the impact their gift would make.

When it comes to donor outreach, not all data is created equal. Here is what gift officers should be looking for before they reach out to giving prospects.

Unfortunately for most organizations, relationships with donors are limited by the size of the fundraising teams.

Why do donors do what they do? We examine the psychology behind donors' motivation to give and the role that fundraisers play.