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    Too often we see mid-level donors--even those who give right on the cusp of major-giving level--fall through the cracks, so there is no true donor journey.

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    As more data is unveiled about 2020 charitable giving results and patterns, we continue to gain a clearer understanding of the pandemic’s role.

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    For many nonprofits, your ‘go-to’ strategy in previous years may not be the best option moving forward. Here's how to avoid those costly mistakes.

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    After a year of shifting priorities and economic volatility, here's why portfolio saturation should be your focus to continue philanthropic momentum.

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    Organizations can’t count on donors to do their own extensive research and wait for gifts to fall into their lap.

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    Baptist Health Foundation's Valerie Brown shares why being AI for fundraising is transformational and how it empowered her to increase giving by 300%.

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    When your current fiscal year ends, are you prepared for the next one? Take a look at how to align short-term priorities with long-term goals.

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    This article is not retrospective. In fact, it’s an introduction to fixing a broken donor pyramid problem that was previously masked.

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    No matter which segment of your donor pool you are tailoring your strategy for, one thing remains the overarching goal: one-to-one engagement at scale.

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    Providing a highly personalized giving experience for every donor is always the goal, but sometimes, it can be harder to achieve than we want to admit.

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