Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide tickers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

VIA Public Media, Northeastern Pennsylvania’s PBS and NPR affiliate, serving 22 counties in the region, recently reorganized its development team and efforts to bring all resources onto one team. In this reorganization, Chief Development Officer, Ron Prislupski, identified that VIA’s major gifts program needed help and saw an opportunity to add resources that would increase revenue. In addition to hiring a Planned and Major Giving Officer, his partnership with CDP also identified Gravyty’s AI-enabled fundraising suite of tools as a solution to increase fundraiser activity and inspire more gifts.

Are you headed to APRA Prospect Development 2019? Learn how Gravyty approaches AI in a way that up-levels the role of the researcher and improves relationships with frontline fundraisers? Check out what Prospect Research Institute's recent #ChatBytes Podcast to find out more.

Michal Heiplik is EVP and Co-founder of CDP, a Boston-based fundraising service that brings breakthrough technologies, including AI-enabled fundraising, to public media. By acting as the engine of fundraising innovation for public radio and television stations, CDP helps its members understand areas of opportunity for increasing fundraising effectiveness and efficiency. Learn why Michal believes in AI-enabled fundraising for membership organizations.

Gravyty and our great partners at iWave are featured in a report from Aspire Research. Check out what Aspire has to say about AI-enabled fundraising!

How does Gravyty and AI uplevel the role of the researcher and improve the relationship with frontline fundraisers? Listen to the Prospect Research Institute's #ChatBytes Podcast to find out!