More and more organizations are putting resources behind cultivating and stewarding their mid-level donors. However, these donors typically fall between the cracks of annual and major giving.

Knowing a donor's birthday doesn’t provide insight into key pieces of information that could inform outreach. But it does provide a perfect opportunity to start a conversation from scratch without needing an abundance of data.

Personal outreach to unassigned donors was the path to finishing the existing campaign and laying the foundation for the next one. How could the University of the Pacific do it without expanding their staff?

What happens when donor interests conflict with an NPO's needs? In this week's Gravyty Fundraising Academy -- how to strike a balance!

Technology empowers fundraisers to personalize multiple touchpoints with prospects and donors alike, throughout the year. Using technology to feign personalization -- the way that mail merges or chatbots work -- is precisely the wrong way to go.

For UPMC Pinnacle, logistics and timing are critical to their success as an organization. The fundraising team makes no exception for Grateful Patient outreach.

The best method for developing personal connections is personalizing everything we do to engage donors. While donor data can make this process easier, too much data can create an analysis paralysis for fundraisers.

How do we empower health care & hospital fundraisers to get to the root of philanthropy -- improving patient care and outcomes, getting closer to cures, and relationships and personal connections?

By marrying AI technology and strategy, Pace has expanded its workforce and increased fundraiser capacity, while seeing a remarkable upward trend in advancement's efforts and results.

The Met will close for the entire 2020-21 season, signaling a trend for arts & culture NPOs. Here's why AI matters now.