More and more organizations are putting resources behind cultivating and stewarding their mid-level donors. However, these donors typically fall between the cracks of annual and major giving.

Personal outreach to unassigned donors was the path to finishing the existing campaign and laying the foundation for the next one. How could the University of the Pacific do it without expanding their staff?

What happens when donor interests conflict with an NPO's needs? In this week's Gravyty Fundraising Academy -- how to strike a balance!

People give to people. So how can we genuinely personalize our fundraising outreach at scale? Check out this week's Gravyty Fundraiser Academy!

One way to inspire giving and thank donors is with rich and engaging content. At some point, this conclusion leads to the question, “Can we create a video?”

With Gravyty and AI, Virginia Tech will set new standards for annual giving.

Who should you cultivate for a planned gift and when should you start the process? Throw away your assumptions.

Stay clear of the "Top 10 Ways To Upset Your Donors."

When is it time to disqualify a giving prospect? The answer lies somewhere between science and street sense.