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    Knowing a donor's birthday doesn’t provide insight into key pieces of information that could inform outreach. But it does provide a perfect opportunity to start a conversation from scratch without needing an abundance of data.

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    New Feature Friday

    By Kevin Leahy • March 29, 2019

    Gravyty is focused on making artificial intelligence the system of action that helps frontline fundraisers build more relationships at scale and inspire transformational gifts. In this Feature Friday, we’re proud to unveil new ways our AI-enabled tools drive fundraiser action. Today’s updates include our new donor birthday feature for Gravyty Guide, updates to last action and lead scoring, continuous performance improvements, and more.

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