While reaching a greater quantity of donors during your Day of Giving, the earning potential of the interactions lies in the quality of the engagement.

Lower-level donors may not provide much revenue for your organization. But dig a bit deeper, and you'll find an enormous amount of potential giving.

Despite the record number of new donors, nonprofits still must continue to prioritize personally recognizing each donor's contributions.

Now that the initial shock of the pandemic has passed, will your new donors continue giving? Here's how to ensure that pandemic support doesn't stop.

Despite the time it takes to develop a planned gift relationship, those donors could have the greatest impact on your organization's bottom line.

Providing a highly personalized giving experience for every donor is always the goal, but sometimes, it can be harder to achieve than we want to admit.

With Gravyty and AI, Virginia Tech will set new standards for annual giving.