When is the right time to reach out to a donor? There’s no single answer. Every case is different. The size of the donor’s last gift, the relationship to your organization, the relationship with your gift officer, and many more variables come into play. However, a recent study suggests there may be a wrong time to ask.

Watch our video to see how membership organization, VIA Public Media, has used Gravyty and AI to increase one-on-one meetings, membership renewals, reestablish relationships with lapsed donors, and inspire major gifts.

Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide ticklers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

Membership asked to learn more about Artificial Intelligence (AI) and AGB leadership listened! We are thrilled to be speaking alongside College of Charleston Foundation Board Chair Jeff Kinard and Executive Director Chris Tobin (who is also the institution’s EVP of Institutional Advancement) about using AI to push advancement to new levels.

One of the top companies in the world, IBM, admitted that AI progress is stymied because customers aren’t prepared for implementations and data mapping. These are issues that plague IBM and the majority of AI vendors out there, but that Gravyty – a much smaller organization – has overcome.

In 2019, fundraising saw a number of trends that should make us both optimistic about the future and skeptical that not all are not focused on the right challenges. As we look ahead to 2020, here are some top predictions for the future of the industry.

Smaller nonprofits are often plagued by the issue of 'rated-but-unassigned' donor prospects, i.e. donor prospects whose giving data suggests they have potential to become the next large gift donors. Here's how Artificial Intelligence can help.

Is personalized relationship-building and outreach still achievable? Many organizations are finding the answer to be a resounding 'yes' with the aid of artificial intelligence (AI) and machine learning. Here are the top 5 ways AI and Machine Learning are already changing how nonprofits fundraise.

It seems that a new technology emerges daily that promises the ability to do everything faster, better, or smarter. But when it comes to the technology used in fundraising, our unfortunate reality is one of broken promises.

Everyone knows exactly what an email blast looks like, whether it’s from your alma mater asking for a contribution to their fundraising campaign, or the local pet shelter looking for extra funding. Donors today expect more from nonprofits. They want to see an appeal that’s relevant to their individual interests.