We all know the donor pyramid. At the top are our major donors managed by gift officers, and at the bottom are supporters and unrated donors who are typically managed through mass appeals. To increase revenue from your pyramid, there are two primary ways: asking major donors to give larger gifts (and risking donor fatigue) or inspiring new giving from top-rated but unassigned donors and prospects (with limited fundraiser capacity).
In this webinar, Gravyty and iWave will show you:
Where new revenue opportunities exist within your donor pyramid
How to avoid the risks of donor fatigue without relying on the hope that your frontline fundraisers will produce superhuman outcomes
And much, much more!
When is it?
The webinar is on Tuesday, July 21 at 3:00 pm ET, 12:00 pm PT.