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    By Drew Fox Jordan • November 8, 2021

    Terms To Know: Behavioral Chain Philanthropy & Structural Intelligence

    Terms To Know: Behavioral Chain Philanthropy & Structural Intelligence

    Paul Mylott of The Mylott Group recently joined Gravyty for the second of three webinars about a concept he calls "Behavioral Chain Philanthropy," or BCP. This conversation focused on the structural intelligence pillar of BCP and picks away at how fundraising organizations can change the way they work to see better results more consistently.

    So what is Behavioral Chain Philanthropy? Mylott defines it in plain terms as "Intentionally creating a body of engagement with prospects and donors that that leads to giving." He uses an example from higher ed to clarify what that might mean when it is applied to fundraising:

    "Our relationship starts when a prospect is about 15 years old and they're pre-admissions when they go through the PSATs. They send that out to colleges and universities, (and they) send them information when someone raises their hand and says 'I'm interested in you.' That's a data point."


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    Because fundraising takes into account a bigger picture strategy, how fundraisers navigate their relationships cannot be handled in a vacuum. External factors and unique donor interests can produce multiple types of donor journeys. As a result, structural intelligence helps fundraisers identify how their actions play a role in the larger strategy of the organization. Mylott expands on structural intelligence:

    "It's acknowledging that there are barriers that frequently stand in the way of individual achievement, and also to uncover best practices for stretching our comfort zones, dealing with risk and failure, and breaking through higher levels of success while we build a robust organization and a positive stress."

    A pattern emerges when thinking about how BCP can influence philanthropy. While emotional intelligence allows fundraisers to develop deeper connections with donors beyond just dollars and cents, structural intelligence allows us to see the impact our day-to-day activities have on the bigger picture. Ultimately, BCP goes beyond the transaction of someone giving to an organization and allows us to make a greater change by broadening our horizons.

    You can watch the webinar in its entirety for free and learn all about the role of structural intelligence in fundraising and how it relates to BCP:

    Gravyty & Paul Mylott Discuss Structural Intelligence and Behavioral Chain Philanthropy

     

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