By Drew Fox Jordan • November 15, 2019

    Rated But Unassigned Prospects: Who Are They, and How Do you Build Relationships with them?

    The age-old problem that plagues advancement and development offices everywhere is fundraiser capacity. Even the best fundraisers can only manage a finite amount of relationships. For most organizations, especially those with an advancement research department, this leaves a large (and often growing) pool of donor prospects who have the capacity to give but have not been assigned to a fundraiser’s portfolio. We call these “rated but unassigned” prospects.


    Building personal relationships with rated but unassigned prospects has traditionally been a process leading to organizations hiring a new fundraiser. In reality, hiring a new fundraiser usually means that the organization now has the capacity to reach an additional 150 donors. Yet, most rated but unassigned pools are thousands of prospects deep. On top of that, new fundraisers still need training time and familiarity before they are producing at full throttle. Hiring to solve the rated but unassigned problem simply isn’t an option at scale. And, the recent trend toward adopting smaller fundraiser portfolios has only increased the number of rated but unassigned prospects organizations have in their databases.


    Keep in mind that every single rated but unassigned prospect represents a meaningful opportunity to build a relationship with a potential major gift donor who brings more revenue to your organization and your mission. What kind of giving opportunities are left untouched in your organization’s rated but unassigned pool?

    The key to engaging these prospects is to personalize meaningful outreach to them. But if hiring more fundraisers won’t solve the problem and this pool is ever-growing, how is that possible?

    BDR NPO Enterprise

    Leading nonprofit organizations are adopting fundraiser enablement tools, powered by artificial intelligence (AI), to turn rated but unassigned pools into opportunities, rather than untapped resources.

    By mimicking the cognitive functions of seasoned fundraisers, AI both identifies opportunities from rated but unassigned pools for fundraisers to reach out to and suggests the first draft of that outreach. With this method, entire teams of fundraisers are building meaningful relationships with rated prospects and qualifying them into assigned portfolios.

    To learn more about how AI solves the rated but unassigned problem, contact Gravyty here.




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