By Lisa Alvezi • April 22, 2022

    GRAVYTY FUNDRAISING ACADEMY: Prioritizing Year-End Touchpoints


    Prioritizing Your Fiscal Year-End Touchpoints

    I'm sure many of you are already aware, but June 30 is coming a lot faster than we want. The end of the fiscal year means graduations, events, or other all-hands-on-deck times for your organization. More than any other time of year now is when donors fall through the cracks. It might not be for lack of effort: your donors are also busy this time of year.

    Gravyty Fundraising Academy - Prioritizing year end touchpoints

    Don't let those follow-ups pile up on you. This is the time to be extra donor-centric - this is about them! Here's my action plan for getting to those touchpoints while there is still time to cultivate your lapsed donors.

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    LYBUNTS Are Your Priority

    If you couldn't connect with any LYBUNTs before the 90-day mark, 60-days to fiscal year-end is the next best time. Waiting any longer would result in not having proper time to cultivate the relationship for this year. So email them, tell them that you'll call them, thank them for their contribution last year, and update them on what's happening.

    PRO TIP: Gravyty users can use situational outreach for LYBUNTs. Our tools go behind the scenes and prioritize your First Drafts for LYUBUNTs. This helps get on their radar earlier than when they gave last year because it was at the eleventh hour.

    Ask for more

    Inflation is real and here to stay. Your operating expenses have gone up. Your donors might be thinking about how inflation impacts their trips to the gas station or the grocery store, but not how it affects your ability to serve the community. That same $1000 they gave last year doesn't go as far as it used to. Don't hesitate to use this opportunity to ask your SYBUNTs for more.

    It can be awkward to ask donors for more. After all, your donors are experiencing the same economy as you. However, it never hurts to ask. Be clear about why you are asking for more and give yourself a chance for them to say yes. You'll wonder what was left on the table for every yes you get.

    Show value

    Your messaging needs to go beyond just an ask to make a case for why you are asking for a larger gift. Instead, wrap your ask around a mission. Serving the community looks different now than this time last year. You might be running new programs or seeing an increased need for services, which is driving costs up. Don't let your donors wonder if there is anything they can do to help. 

    If you’d like to learn more about how artificial intelligence can empower your organization to have a culture of philanthropy, personally reach new donors, and inspire giving at scale, connect with Gravyty today.

    This post comes from the Gravyty Fundraising Academy, a series that examines how fundraisers adapt and strategize to evolve what's possible through philanthropy.

    Gravyty Fundraising Academy: Lisa AlveziYour guide for the Gravyty Fundraising Academy is VP of Customer Success, Lisa Alvezi. Lisa has worked with countless fundraisers across Higher Education, Health Care, and Nonprofit organizations to transform fundraising. As a former frontline fundraiser herself, her goal is to help you see better results from your fundraising efforts.



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