Arts and culture have greatly relied on the affinities of philanthropists throughout history. The most famous of these relationships is perhaps that of Medici family and the Renaissance, an impact on the world that is still on display, even centuries later. Great donors have always fueled arts and culture, but not all organizations in these fields can be so lucky to have a modern-day Medici to call on for support.
The theaters, botanical gardens, symphonies, zoos, aquariums, and many other organizations that perpetuate art and culture naturally generate supporters. In fact, many of these organizations operate on a membership-based fundraising model. But how does an organization build quality relationships with the right supporters of their mission and steward them to become major gift donors? Is it possible to find a modern-day Medici?
An Age-Old Problem: Fundraiser Capacity
Frontline fundraisers at arts and culture organizations are always trying to find their next major gift donors. But a decreasing class of donors coupled with an increasing rate of competition for donor dollars leaves fundraisers between a rock and a hard place. It’s hard enough to efficiently and effectively manage their existing portfolio. How can they also add qualification and discovery work to increase build the future major gift pipelines that their organizations need?
A New Solution: Fundraiser Enablement, Powered by AI
Assistive-AI technology, like Gravyty First Draft, enables gift officers to manage their existing portfolios and build relationships to grow the organization’s new donor pipeline, at scale, for new champions of the arts. Gravyty and the use of artificial intelligence (AI) allow fundraisers to automate the background work that takes away from their time talking to the benefactors that want to drive the mission of the organization.
Gravyty software is constantly working in the background to prioritize which donors or prospects to reach out to, which is then sent directly to each fundraiser in a First Draft email. That First Draft email includes an AI-written first draft of personalized outreach to that donor or prospect that the fundraiser can quickly send or edit if they choose. With each edit, our software learns the voice of each fundraiser so the next First Draft they receive mimics the tone in which the fundraiser interacts with donors. The more this tool is used, the smarter it gets. All the while, fundraisers are developing personalized touchpoints with their portfolios at paces never thought possible before.
Taking personalized connections a step further, Gravyty Stewardship automates gratitude at scale to build greater donor-fundraiser relationships and increase giving opportunities. In fact, some Gravyty users report that Gravyty Stewardship has prompted outreach for smaller gifts -- that would have otherwise been missed -- which directly led to major gifts. You can see one example of that here in our free video case study with The College of Charleston’s Jenny Alstad. With assistive-AI that fits stewardship into the regular workflow of fundraisers, organizations ensure that no opportunity to thank donors falls through the cracks.
At The Intersection Of Art And Science
More efficient fundraisers lead to better funding, and better funding can lead to the next Monet, this generation’s Tchaikovsky, or inspire another Jane Goodall. Philanthropy allows art to be accessible by all. Technology allows philanthropy to be done better.
As donor numbers drop, competition for donations increases, and fundraiser capacity continue to impede development offices, fundraiser enablement, powered by assistive AI technology offers more efficient ways to work that limit these challenges. AI-enabled fundraising allows development leaders to execute on their strategies in ways never thought possible before, while frontline fundraisers find that their ability to build relationships with the Medicis of tomorrow are increasing.