By Drew Fox Jordan • October 13, 2020

    CASE STUDY: How Pacific Leverages AI to Produce Fundraising Outcomes

    The University of the Pacific is the oldest chartered university in California, but it leverages the newest artificial intelligence (AI) technologies to produce fundraising outcomes.

    As Pacific's Vice President for University Development and Alumni Relations, Burnie Atterbury stated, "I'm concerned that 97 percent of our revenue is coming from three percent of our donors, and after five years of our campaign, donor fatigue is setting in."

    Challenged with addressing this unbalance, Atterbury implemented Gravyty so Pacific can better leverage staff to be as effective as possible in the most efficient ways. 

    Read Gravyty's case study with Pacific to learn how, in a single month with the AI tools, the University has uncovered gifts, secured new visits, and every fundraiser now definitively qualifies 80 prospects every 8 weeks.

    Click the image below to read the full case study.

    Gravyty + Pacific Case Study Front Page


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