Ranked as the #1 private, four-year college in the nation for upward economic mobility by Harvard University's Opportunity Insights, Pace University has a proud history of preparing a diverse student body for a lifetime of professional success.
While major and annual giving is healthy for Pace, Craig Hyland, Executive Director for Major Gifts, describes the traditional donor pyramid as the shape of a martini glass, making it a challenging major gift pipeline.
"We had a significant number of alumni making gifts at the top of the giving pyramid and a lot at the bottom, and we needed Gravyty's help to qualify and reach out to those in the middle. That was where we saw the opportunities to help the University make up for lost revenue and build a stronger advancement function," explained Hyland.
To build the major gift pipeline, Hyland knew he would need to increase personal outreach and his 14-person fundraising team. However, the question was -- how does one build greater capacity amid the restrictions of a global health crisis? His solution would be to quickly adapt, embrace artificial intelligence (AI), and break traditional silos.
By quickly adapting, embracing artificial intelligence (AI), and breaking traditional silos with Gravyty, Hyland and Pace not only built greater capacity for giving, they also:
Increased the average gift size by 15%
Qualified 50+ new major gift prospects
Inspired 100+ additional face-to-face visits
Expanded the fundraising workforce by more than 4x -- the team of 14 now operates as if they were at team of 56+
Learn how Pace achieved these AI-enabled results in short order and how you can apply similar strategies at your organization to transform fundraising in this case study.