By Drew Fox Jordan • February 5, 2021

    On-Demand Webinar: AI for Fundraising with Gleaners Food Bank

    For Gleaners Food Bank of Indiana, the COVID pandemic spurred demand for service that exceeded even the Great Recession in 2008. But this demand wasn't built up over time says Debbie Russell, Director of Donor Engagement. It all happened what felt like overnight. This placed incredible pressure on the advancement team to ensure that they were receiving the funding to purchase enough food to keep up with this new demand.

    On-Demand Webinar: AI for Fundraising with Gleaners Food Bank

    Fortunately for Russell, first-time donors flocked to Gleaners to support the food bank at a time where need had never been higher. Typically there is a spike of new donors around the holidays, but this year the momentum was sustained since March. In the nonprofit community, this would normally be seen as a good problem to have. However, this unprecedented support created an operational challenge for fundraisers to manage this influx of new donors.

    Between gifts from existing donors and new gifts coming in, the Gleaners team knew they had to make sure that no gift went without a thank you, and that personalization was front and center. However, the increase in gifts meant that the team would have to scale their stewardship in order to thank donors and ultimately keep them engaged so they would give again.

    So how was the Gleaners team able to manage personalized stewardship to more than 7,500 new donors? Debbie and her team turned to Gravyty's fundraiser enablement tools, powered by AI to scale their stewardship process.

    With Gravyty & AI, Gleaners fundraisers accomplished the following in just under four months:

    • Personalized 974 emails & took 3,147 strategic actions with donors
    • Secured 589 gifts from Gravyty, totaling $941,858
    • Saw 217 of those gifts come from previously unmanaged relationships, totaling $51,895

    Learn all about Gleaners' journey to efficiently manage stewardship at scale during one of the busiest years in history for giving for food banks in our free on-demand webinar "AI For Fundraising with Gleaners Food Bank". You can expect to learn how AI empowers fundraisers to do the best work of their lives and ultimately drive the giving that fuels their mission.

    On-Demand Webinar: AI for Fundraising with Gleaners Food Bank

    Learn how AI transforms the way fundraising works and redefines efficiency.

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