In this series, we take a look at the current news impacting the nonprofit sector, specifically fundraising. Our intention is not to be reactive, but to be proactive in our analysis of the news and consider how fundraising and philanthropic efforts can improve outcomes and adapt to meet the times.
In this week's roundup: How Food Banks Are Managing The Crisis, Strategy Is Key For Survival, and Health Care Organizations Expanding Their Services.
How A Food Bank Manages A Crisis (Via NonProfit Pro)
The pandemic has heightened the need for food banks as schools close down, businesses shut down and many jobs are lost. Samantha Wright from Food Bank of Central and Eastern NC, and Jay Odell from Blackbaud Nonprofit Group discuss how the pandemic has impacted food banks, including the transition to online fundraising and how to managing a large influx of donations.
Analysis: Food banks need to increase the capacity of their fundraising team without making any additional hires to effectively scale their fundraising capacity in order to keep up with the wave of new donors. They know that maintaining relationships with current donors is a full-time job, but when you add the urgent need to build relationships with new donors and thank donors for new gifts, it’s impossible to expect from a human alone. Many nonprofits are deploying artificial intelligence solutions to ensure they can maintain the philanthropic momentum they have seen from new donors.
Strategy And Reinvention Are Key To Staying Alive For Nonprofits (Via Chronicle of Philanthropy)
Jim Bildner of the Draper Richards Kaplan Foundation has some tough advice for nonprofits: Adapt or face extinction. That message is not just for the short-term, he says. Many nonprofits will have to fundamentally change their operations even after the current crisis eases to remain relevant and attractive to grant makers in the future.
Analysis: The pandemic has shown that some fundraising practices are outdated and organizations that follow them no matter what will follow suit. It is imperative for nonprofits of all types and sizes to stay ahead of the curve instead of playing catch-up. Leaders must equip their staff with the best tools to succeed in any situation, not just a crisis.
Health Care Nonprofits Add Services To Fight COVID-19 (Via Inside NOVA)
Health care nonprofits, separate from hospitals, have to survive the coronavirus pandemic while fighting the problems it has caused — be they medical or societal. Many of them have expanded the services they offer while working to protect their employees, clients and finances. Organizations have been forced to cancel many fundraising events, leaving them no other option than to expand services in hopes of increasing revenue.
Analysis: When primary revenue drivers are at a standstill, organizations must look to other avenues for income. Despite brick and mortar closures, critical operations still need to be funded. Heath care organizations will still need to serve their communities despite the pandemic. Tapping into new revenue via fundraising can help prevent furloughs and layoffs. Keeping more employees contributing to your organization’s crisis response will help ensure that when the crisis is over, you will still be in a position to serve others instead of having to play catch-up for potentially years to come.