In this series, we take a look at the current news impacting the nonprofit sector, specifically fundraising. Our intention is not to be reactive, but to be proactive in our analysis of the news and consider how fundraising and philanthropic efforts can improve outcomes and adapt to meet the times.
In this week's roundup: Donors Are Still Giving More Than Money, Corporate Giving Is Still Thriving, and Valley Children's Hospital Receives Largest Gift Ever.
The Fairbanks Community Food Bank recently received a donation of 900 cases of food from Chartwells Dining Services. According to Tyler Newell, Executive Chef with Chartwells Dining Services, the goal of the donation was to help the community, especially at the current time. “We felt that was a really important thing to do, especially considering the COVID-19 pandemic and all that is happening in the world today,” he said.
Analysis: Despite seeing record numbers of donations, in both supplies and money, food banks want to maintain the philanthropic momentum they have right now. As more and more people are supporting organizations that deliver help to those who are impacted most by the pandemic, food banks are working to retain their new donors.
Uber CEO Dara Khosrowshahi announced last week on Twitter that the company would be donating a total of $1 million to two criminal justice reform groups "in solidarity with the Black community and with peaceful protests." Khosrowshahi said that Uber plans to donate to two groups, the Center for Policing Equity, a think tank that supports police transparency and equity, and the Equal Justice Initiative, a group that fights mass incarceration and operates the Legacy Museum in Montgomery, Alabama.
Analysis: Corporate giving has shifted into the spotlight as socially aware tech employees are starting to hold their employers to higher standards. Tech giants such as Twitter, Facebook, and Uber are committing to donate seven-figure gifts to nonprofits focused on social justice, police reform, and equal justice. At a time where individual giving is down, historically underfunded organizations such as these will vastly benefit from this branch of philanthropy.
Valley Children's Hospital Receives Largest Single Gift Yet (Via Business Journal)
A $9 million donation made to Valley Children’s Hospital will go toward the creation of a new outpatient specialty care center at the Madera campus. The donation from LeRoy A. Giannini in honor of his parents, Ruth and LeRoy G. Giannini, makes the largest gift ever to the hospital from a single source, according to a news release. “This is a truly remarkable day for Valley Children’s as we celebrate the extraordinary gift of nearly $9 million from the Giannini family,” said Todd Suntrapak, president and CEO of Valley Children’s Healthcare. “This gift is a wonderful tribute to the family’s deep Valley roots, to their lifetime of caring for children and families and to those children who we are privileged to care for at Valley Children’s today and for generations to come.”
Analysis: As many hospitals continue to feel the financial impact of the COVID-19 pandemic, many donors who are still able to give at high levels are willing to help. Many organizations are finding a path forward by rethinking how they can efficiently and personally communicate needs as they prioritize giving to areas of need.
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