In this series, we take a look at the current news impacting the nonprofit sector, specifically fundraising. Our intention is not to be reactive, but to be proactive in our analysis of the news and consider how fundraising and philanthropic efforts can improve outcomes and adapt to meet the times.
This week: Not Just for Dancing Teens: Some Charities See Potential in TikTok Fundraising, Giving Without Borders: How To Expand Your Fundraising Footprint For Growth, Why Buy a Yacht When You Can Buy a Newspaper?, The Art of Giving Through Collaborative Philanthropy, and 12 Best Practices to Help Bring Staff Back.
Not Just for Dancing Teens: Some Charities See Potential in TikTok Fundraising (Via Chronicle of Philanthropy)
TikTok is popular with people in their teens and early 20s, but because it’s not as time-tested as social-media platforms like Facebook and Instagram, and because the users are so young, some nonprofits hesitate to get on board. But building an audience on TikTok is a simple way for charities to reach a larger audience, even if many of those individuals can’t provide financial support at the moment, says Nathalie Ormrod, senior media strategist at consultancy Blue State. Ormrod calls this strategy “future-proofing.”
Analysis: Using social media for fundraising was trending up before the pandemic, so seeing it take off like this does not come as a surprise. Bolstering the giving pipeline starts with introducing donors to the organization at a younger age, and right now, that means meeting the younger generations where they are.
If they’re not already, local and regional nonprofit leaders should be thinking outside their city limits, so to speak, leveraging opportunities to expand their awareness and fundraising footprint for growth. This may sound daunting, but we’re not talking about buying Super Bowl ads here. In fact, there are a few simple ways to get started that require little to no budget but can deliver impressive results.
Analysis: For a long time here at Gravyty, our thought has always been the more donors you can engage with, the more money you will raise. Relying on the same donors, and in some cases this means over-saturating one geographic region, will boost you in the long term but ultimate being able to connect with donors that are not in your backyard is going to drive future success.
Why Buy a Yacht When You Can Buy a Newspaper? (Via New York Times)
The local business leader might not have seemed like such a salvation a quarter-century ago, before Craigslist, Google, and Facebook began divvying up newspapers’ fat ad revenues. Generally, the neighborhood billionaires are considered worth a careful look by the paper’s investigative unit. But a lot of papers don’t even have an investigative unit anymore, and the priority is survival.
Analysis: Local journalism is one thing we always take for granted as being an essential part of the community, but not necessarily something that immediately pops to mind as an organization in need of philanthropic support. It helps keep local journalism local - just another way you can support the community.
The Art of Giving Through Collaborative Philanthropy (Via Yahoo Finance)
A virtual fireside chat on 'Collaborative Giving and Social Impact' was hosted recently and was moderated by Daryl Heald, Philanthropist and Global Impact Investor. The event explored how family offices can maximize the social impact of philanthropy. Panelists included Vivian Gee, Impact Strategist, Patrick Briaud, Head of Impact Investing at Rockefeller Philanthropy Advisors, and Rand Newcomb, Senior Advisor of The Omidyar Group and Founding President & CEO of Humanity United.
Analysis: The phrase "collaborative philanthropy" can be boiled down to the core of fundraising: relationships. Building relationships with our donors allows them to open their network to you and find others that want to support your missions. The connections we make can provide more value than the number of dollars given.
12 Best Practices to Help Bring Staff Back (Via NonProfit Times)
Many employees are still working at home as the pandemic lingers. But now that vaccination distribution has ramped up, many leaders are counting down the days to when they can bring employees back and once again maximize the rewards of face-to-face collaboration and innovation. The biggest question on their minds: How can we do this in a way that keeps everybody safe — including employees, clients, and vendors?
Analysis: Much like our transitions out of the office last March, returning to in-person work will cause a seismic shift in how our work is done. If you are returning to the office, check this list out to make sure you have all the bases covered so your team can meet the moment.
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