In this series, we take a look at the current news impacting the nonprofit sector, specifically fundraising. Our intention is not to be reactive, but to be proactive in our analysis of the news and consider how fundraising and philanthropic efforts can improve outcomes and adapt to meet the times.
This week: Artificial Intelligence for the Real World, Joe Biden's Peloton Raises Security Risks at White House, and 10 Tips For Fundraisers in 2021.
Artificial Intelligence for the Real World (Via Harvard Business Review)
It is useful for companies to look at AI through the lens of business capabilities rather than technologies. Broadly speaking, AI can support three important business needs: automating business processes, gaining insight through data analysis, and engaging with customers and employees.
Analysis: An overabundance of data can create a paralysis for fundraisers, making it difficult to determine what data to use when reaching out to donors. But AI also has the ability to drive fundraiser action, amplifying the abilities of existing employees rather than creating more work for them. Nonprofits can gain efficiencies that are not possible with data alone with AI designed to work with fundraisers.
Joe Biden's Peloton Raises Security Risks at White House (Via New York Times)
Peloton tablets have built-in cameras and microphones that allow users to see and hear one another if they choose, and for Mr. Biden, therein lies the rub. The last thing the C.I.A. wants is the Russians and the Chinese peering or listening into the White House gymnasium.
Analysis: Cybersecurity can take many forms, but in the digital age, one of the most overlooked aspects of security is the hardware itself. Secret Security now has to begin the daunting task of securing all potential avenues for a security breach, from onboard hardware all the way to encrypting the data the bike produces.
10 Tips For Fundraisers in 2021 (Via IUPUI)
As we embark on this new year, the pandemic continues to reshape nonprofits’ work in profound and unprecedented ways, but knowledge and insights gained in the past 12 months can position organizations for success in 2021. Fundraisers can create powerful, positive fundraising plans with these 10 tips gleaned from new research, expertise, and professional practice.
Analysis: At the end of the day, this list boils down to one thing: innovate. Instead of waiting for the return to normal, fundraisers must find new and creative ways to accomplish their goals. We can use what we learned in 2020 to continuously evolve what we consider to be a best practice in philanthropy.
Interested in seeing how Gravyty can kickstart your fundraising efforts? Talk to a Gravyty specialist today and learn what artificial intelligence can do for you.