Ollie Rothmann By Ollie Rothmann • May 3, 2021

    How To Turn Potential Into Sustainable Fundraising Revenue

    This past March, nonprofits added an estimated 81,000 jobs, which is the greatest single month rebound since August. In fact, the nonprofit sector is seeing an average of 46,000 jobs each month being added since July. So, it is safe to say that the industry is slowly, but surely reviving. 

    How To Turn Potential Into Sustainable Fundraising Revenue

    It is clear that nonprofit leaders have been thinking about how to forge ahead, and for many, this means re-hiring your workforce in order to get back up and running at full capacity. How have you been approaching the rehiring process? Have you redefined roles? Have you added requisite skillsets that you expect in applicants? Have you considered innovative ways aside from hiring in order to ramp back up?

    These are all questions that may not seem so obvious to nonprofit leaders, as many are simply trying to get to the end of the fiscal year in one piece. But, I urge you to take a step back and consider these questions. The world in which we live now is far different from the world we lived in during the New Year celebrations in 2019-2020. When thinking about the day-to-day for a fundraiser back then vs. now, there is little question that things look a little different. 

    With digital communication being the standard, the onus is on you to ensure that each of your fundraisers -- both new and old -- are well equipped to reach their full potential with what they’re given. And on top of that, you need to make sure that your team as a whole is operating up to its full potential. But, how do you define ‘potential?’

    ‘Potential’ for Virginia Tech means that their fundraisers are managing primary portfolios in addition to each being on track to definitively qualify 3,000 prospects via 5-6 personalized touchpoints, by the end of the year.

    HubSpot Video

    ‘Potential’ for Jewish Federation of Palm Beach County means being able to engage with 16,000+ donors to secure over $1.2 million in new gifts in just one year.

    HubSpot Video


    How are all of these organizations reaching their potential? It's not through hiring more fundraisers. Instead, for less than the cost of a new fundraiser, these organizations are using Gravyty’s AI fundraiser-enablement tools in order to expand the capabilities of existing fundraisers. Instead of contending with fundraiser ramp-up time, fundraisers using AI are able to manage more donors than a new hire would right away, all while being able to continue relationships with existing known donors.

    "I'm able to spend more time talking with my donors and spend less time talking about my donors."

    Another added benefit of adopting AI for fundraising is how it can actually reduce fundraiser ramp-up time as well. Organizations want to see a return from gift officers as quickly as possible, and Gravyty's AI empowers new hires to focus on building relationships from day one instead of taking the traditional 18-24 months to become "fully ramped". 

    One fundraiser, Taylor Buxbaum, inherited a cold portfolio of 90 prospects with $100,000 of proposals when he started his job of Director of Development at Arkansas State University. Despite having fundraising experience, he needed to learn on the fly how to approach those donors to have meaningful conversations and create those relationships from skratch.

    With Gravyty's AI, Bauxbaum was able to grow his portfolio to 150+ donors with over $600,000 in proposals added in less than one year, and is on track to have over $1 Million in proposals by the time most major gift officers are starting the gift solicitation process. According to him, "I'm able to spend more time talking with my donors and spend less time talking about my donors."

    You can hear right from Buxbaum himself by downloading our free on-demand webinar "Filling Major Gift Pipelines with Proposals" today:

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