Shortly after Nicole's story appeared, Chronicle of Philanthropy Editor, Stacy Palmer wrote about the piece:
"Nicole's story about early adopters of artificial intelligence — and the potential the technology holds — is important reading for everyone who cares about making fundraising more efficient and who wants a basic primer on what's possible."
The piece focuses on the workforce-enhancing benefits that artificial intelligence has on fundraisers who use the technology to focus more time on developing new donor leads and expanding their ability to build and cultivate relationships by automating tasks once performed by a physical workforce.
Gravyty CEO Adam Martel says in the article: “It’s a question of numbers. If you can get a frontline fundraiser in front of two or three times the number of donors that they’re in front of now and they can ask maybe one or two times the number of folks that are asking now, that will always yield more gifts.”
Below is a sneak peak of the article, but you can check out the full feature here.