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    By Drew Fox Jordan • January 25, 2021

    Gravyty Featured As Sponsor At This Year's AFPMA Conference

    This year, the Association of Fundraising Professionals Massachusetts Chapter’s Fundraising Week in Boston will look a little bit different as a 100 percent virtual event. However, Gravyty is still excited to return as a sponsor to help bring together development professionals throughout New England for an interactive week of learning, connection, and inspiration.

    Gravyty Featured as Sponsor at This Year's AFPMA Conference

    In fact, Gravyty's sponsorship honors AFP Massachusetts' immediate past president and our great friend, David Woodruff, David Woodruff, CFRE, Associate Vice President and Chief Operating Officer for Resource Development at MIT. Every dollar of our sponsorship goes to scholarships for nonprofit professionals who could not otherwise afford to attend Fundraising Week in Boston.

    More than 20 educational sessions will cover every aspect of fundraising: annual fund, planned giving, foundation and corporate fundraising, major gifts, capital campaigns, and more.

    We are looking forward to hearing some of the amazing sessions planned for this year, most notably:

    Principal Gifts in Challenging Times

    Even in the best of times, it is difficult to find, solicit and close principal gifts -- but in these times, what has proven to be successful? Can we learn from years past how to approach donors for transformational gifts? What do we as fundraisers need to know and how do we put those skills to use so that we are successfully raising principal gifts?

    The Path Between Frontline Fundraisers and Data Analytics

    Kate Villa, Corporate Vice President and John Sammis, Senior Data Scientist of CCS Fundraising will discuss how a strong fundraising plan informed by data is critical to achieve transformational philanthropic goals. Conducting an in-depth review and analysis of your data and prospects and pairing those results with relationship mapping allows frontline fundraisers to focus their valuable time on the prospects that have the most potential. This session will share an overview of the tools to conduct analysis as well as strategies to shape a segmented fundraising plan informed by data. This will enable shops both large and small to use resources wisely to create the individual strategies and relationships that inspire each donor to make their most significant commitments.

    What Does Major Gifts Work Look Like In Different Sizes and Sectors?

    This session will demystify what major gift officers do in different sectors and shop sizes. Attendees will learn what comprises major gifts in higher education, healthcare, arts, and small non-profits. Fundraisers who are thinking of moving into major gifts work from other areas will gain knowledge about what is expected by different organizations. Hear from expert major gifts professionals on their professional journey and how they made transitions into new organizations, both large and small. Attendees can also learn the language and methods used to develop major gift prospects and proposals. During the session, there will be opportunities to ask questions, network among the group in breakout sessions, and come back at the end as a large group for the final Q&A.

    Whether you work in health care, the arts, higher ed, or human services, Gravyty is thrilled for the opportunity to help bring you this year's conference!

    Want to learn more about this year's sponsors? Set up a meeting with a Gravyty specialist to learn about how AI is transforming how nonprofits fundraise.

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