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    By Drew Fox Jordan • March 26, 2021

    Gravyty CEO Adam Martel and AAAC Featured in USA Today

    Gravyty CEO Adam Martel was recently featured in the Future of Higher Education section of USA Today for an article penned alongside Westmont College CIO and VP of Advancement and Chair of the AAAC, Reed Sheard, Ph.D. The article is titled "How Artificial Intelligence Is Transforming Fundraising" and outlines the ways in which advancement has been disrupted by the pandemic. However, Martel and Sheard argue that colleges & universities should be looking forward rather than back to solve today's modern challenges. From the article:

    Fundraising today must reassess its true north. Jerold Panas set the bar and plotted the course that defined the gold standard in fundraising for the past few decades. Even if we followed these tried-and-true methods to a tee, the results of our philanthropic efforts would meet a sharp decline because we are now living in a new economy.

    It is becoming increasingly obvious that in today's digital age, the use of technology is crucial in executing the strategies that we have adopted during the pandemic. In fact, the AAAC found that 82 percent believe artificial intelligence (AI) will help solve the challenges created by COVID-19. 

    To read the full article, you can find it here. For more information on the AAAC, you can read the State of AI in Advancement Report and see how your peers feel about the role of AI in fundraising.

    Gravyty CEO Adam Martel and AAAC Featured in USA Today

    Gravyty CEO Adam Martel was recently featured in the Future of Higher Education section of USA today for an article penned alongside Westmont College CIO and VP of Advancement and Chair of the AAAC, Reed Sheard, Ph.D. The article is titled "How Artificial Intelligence Is Transforming Fundraising" and outlines the ways in which advancement has been disrupted by the pandemic. However, Martel and Sheard argue that colleges & universities should be looking forward rather than back to solve today's modern challenges

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