This post comes from the Gravyty Fundraising Academy, a series that examines how fundraisers adapt and strategize to evolve what's possible through philanthropy.
Your guide for the Gravyty Fundraising Academy is Director of Customer Success, Lisa Alvezi. Lisa has worked with countless fundraisers across Higher Education, Health Care, and Nonprofit organizations to transform fundraising. As a former frontline fundraiser herself, her goal is to help you see better results from your fundraising efforts.
One way to inspire giving and thank donors is with rich and engaging content. At some point, this conclusion leads to the question, “Can we create a video?”
Considering a video generates a whole host of variables, including budget, production quality, potential speakers, overarching message, and how to tell that story. But my advice is not to overthink these necessary elements. It’s quite likely that you have a whole host of people who have benefited from your services, donors who are passionate about why they give, thankful employees who have the resources to make a difference, and more. These messages come from the heart, they tell a story themselves. A great and genuine story will always supercede production quality and deliver a message that resonates.
In fact, in today’s world, everyone is more comfortable with Zoom or other video conferencing tools. We also all have the ability to record high quality on our phones. Short, impactful videos that are less than two minutes are amazing tools, especially when it comes to thanking donors.
The theme of your video will change depending on what kind of organization you are coming from. A nature conservancy organization might talk about how to keep exploration of hiking trails alive in the age of social distancing. Nonprofits that serve children and families could show how dollars lead to smiling faces and pathways to success. Similarly, colleges and universities can feature the voice of students or the recipients of scholarships or other major gifts. Faith-based organizations might record a video prayer for followers and supporters. Hospitals and health care organizations could showcase grateful patients or physicians who benefit from the tools and technologies that are acquired via major gifts and capital campaigns. There are thousands of stories available, and it may be enough to ask donors why they give or what your organization’s mission means to them.
A short video showing the campus of a college or university, while featuring the voices of students that benefitted from alumni support would be a great way to show the direct effects of giving on student life. The same goes for hospitals to showcase the care patients received thanks to supporters. Everyone has a different story to tell that can highlight the effects of philanthropic giving to your organization.
It’s time to rethink how to stimulate your donorship with rich content, like video. In fact, Gravyty First Draft now makes sending rich content easy to personalize and scale.
Need some inspiration? Here’s a range of videos that I’ve found inspirational in one way or another!
If you’d like to learn more about how artificial intelligence can empower your fundraising staff to act as 2-3x its size, personally reach new donors, and inspire giving at scale, click the button below and let's connect.