Living on the Edge is a faith-based nonprofit guided to help others live out their faith in ways that transform families, churches, and the community for the common good. The organization provides learning resources such as books, podcasts, study tools, and group studies to Christians worldwide. Like other faith-based organizations, fundraising allows Living on the Edge to deliver on its mission.
Two times every year, Living on the Edge runs campaigns called "build and match." In one month, major gift fundraisers reach out to about 100 major donors to "build" a large fund. The next month, mid-level fundraisers appeal to thousands of donors, asking that collectively, they "match" the total raised by major donors.
Living on the Edge’s Executive Director of Partner Relationships, Dean Bruns, figured that if his mid-level fundraisers could use August, September, and October to establish two touchpoints with all mid-level donors, they would have a chance to do something extraordinary in the year-end match.
The strategy requires the organization's three mid-level fundraisers to personally reach as many donors as humanly possible. Bruns heard from other faith-based advancement leaders that Gravyty pays dividends for organizations that commit to AI adoption, he set a path to implement the technology to bring giving to the next level.
Before Gravyty, Living on the Edge's three-person mid-level team was trying to personally connect with 225 donors each. With Gravyty, the same team expects to get to 1,600 donors with personalized outreach. Bruns pointed out that this is a game-changer.
"For the price of a midlevel fundraiser, we can cover 2.5x the number of donors we could in the past. Without Gravyty's AI, we would not be able to afford personal outreach to these donors."
Ahead of the November match, Living on the Edge fundraisers are already seeing success. One fundraiser used Gravyty to connect with a donor who had not given for about 18 months. The donor expressed that they were so impressed that a fundraiser reached out to them personally that they increased their typical gift of about $1,000 to $10,000. Other Living on the Edge fundraisers are taking note. In the first 50 days of using Gravyty, the team of three took 3,810 Gravyty-prompted actions.
"Personalized relationships are the secret sauce to inspire giving. Now that we have Gravyty, we can do this at a scale that we couldn't before," explained Bruns.
In the coming months and years, Gravyty will continue to push Living on the Edge's fundraisers to personally manage their primary portfolios (which will grow by 3x) while simultaneously inspiring the 60-70 percent of donors deeper in the giving pyramid who have seldom seen personal outreach. In November, Bruns expects his fundraising team to send 1,600 personalized emails to donors. Then in December, he expects them to make 1,600 phone calls in 13 days. As he explains, "I'm trying to scale to new heights that we've never done before. We could never envision this strategy if we didn't have Gravyty."