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    By Peter Lannoo • May 6, 2021

    Are You Giving Yourself Enough Chances To Find Your Next Major Donor?

    Even as the world returns to a relative normal, the most seasoned fundraisers are still finding themselves in uncharted waters. Maintaining a donor-centric philosophy remains top-of-mind for many, but being "donor-centric" can take on many different meanings in a world saturated with uncertainty. As ground shifts again and in-person meetings become more normal, expectations shift too. Gift officers will need to step outside their comfort zones to find solutions to answer the age-old question that every fundraiser wants to know the answer to.

    "Where will my next major donor come from?"

    Are You Giving Yourself Enough Chances To Find Your Next Major Donor?

    Unfortunately, and as we all know, there is no silver bullet to answer this question. If there was, we wouldn't be here speculating on such a question. No single word can spur a long-lasting friendship from scratch. Instead, it’s time to look inward at the prospects you have engaged within the last year and investigate how those relationships progressed. I will bet that each one is entirely different from the last. To build truly personal relationships, the process needs to be personalized, too.

    A major donor most likely has a deep relationship with the organization and would expect the same in return, much like a good friendship. But good friendships don't appear out of the blue. They are built by cultivating existing relationships, like reconnecting with someone you've known since high school or a former co-worker. More often than not, the answer to "who will be my next major donor?" is someone you already know.

    Of course, these relationships take time. Not only do they require years to cultivate, but they take time out of an otherwise busy day to do the little things to move them forward. Not to mention it can be risky to spend more time talking to donors that aren't as much of a sure thing for you. You run the risk of undoing the hard work you put in to get those relationships with top donors to that point. 

    Gift officers will need to step outside their comfort zones to find solutions to answer the age-old question that every fundraiser wants to know the answer to:

    "Where will my next major donor come from?"

    So this brings us back to finding your next major donor. With chances pretty high that you already know this person, statistically, the smartest thing to do would be to elevate the number of donors that you are engaging with. As the famed Wayne Gretsky once said, "You miss 100% of the shots you don't take". For fundraisers, you can't find your next major donor if you're not talking to more prospects.

    Finding the time to increase your chances of finding the next major donor can be a struggle, especially with a full portfolio to begin with. However, advances in tech have made personalized donor outreach, at scale, fast and easy. Just getting a list of potential donors doesn't solve the problem - all it does is create more work without actually answering the question of whom to reach out to. With Gravyty Guide, fundraisers can be notified of who to reach out to proactively. Not to mention, Gravyty's artificial intelligence writes a first draft of that email for the fundraiser that all they need to do is click send.

    Personalized outreach in a matter of seconds. A simple way to build better relationships with your next major donors.

    See a Gravyty demo today and learn how you can find your next major donor

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