By Marijana Radić Boone • January 22, 2021

    GRAVYTY FUNDRAISING ACADEMY: Advocate For Technology That Will Transform Your Fundraising

    GRAVYTY FUNDRAISING ACADEMYThis post comes from the Gravyty Fundraising Academy, a series that examines how fundraisers adapt and strategize to evolve what's possible through philanthropy.

    marijana boone CIRCLEThis week's installment of Gravyty Fundraising Academy is Director of Data Solutions & Implementations, Marijana Radić Boone. Marijana's career has been built on helping mission-driven organizations use technology to achieve new levels of success. As a former Gravyty user herself, she understands first-hand how artificial intelligence transforms what's possible in fundraising.


    Advocate For Technology That Will Transform Your Fundraising

    Last year was definitely a turbulent and unpredictable year for everyone, and the nonprofit sector was not spared. Many nonprofits lost revenue streams from fundraising events, auctions, and galas, while other revenue streams opened up as Americans were moved to support their communities amid the crisis.

    Whether you are reconsidering your fundraising strategy to shift toward building up a base of sustainer donors and finding non-event-based ways to steward and cultivate major donors or finding ways to scale retention efforts for those donors you acquired in the pandemic, you may be considering technology as a solution to help take you to the next level.

    GRAVYTY FUNDRAISING ACADEMY: Advocate For Technology That Will Transform Your Fundraising

    But how do you advocate for technology?

    • Start by describing the problem
      It is important to be clear and specific about the problem you are trying to solve. For example, you may have 1,000 new donors to the COVID-19 Relief Fund, and you need to provide personalized stewardship but are unable to accomplish that with your current staff and process.
    • Show your evaluation process
      Consider first what you can accomplish with current staff and processes. What if you hired one more officer and optimized processes, could you accomplish your goal? It may feel like technology may be a better but you must demonstrate why that is the case. Also, technology solutions for nonprofit organizations are plentiful - clearly describe how you found the right fit. Outline the process you’ve gone through and vendors you’ve evaluated.
    • Make your case
      Most of the time, in these types of evaluations, technology comes out on top, as it involves less overhead and greater flexibility to reevaluate the contract as needs change. Do your best to align the value of your solution to the organizational goals and ascribe a monetary value to it. If you cannot tie it to dollars raised, use measurements such as time savings or FTE equivalents.
    • Quote references
      Put in some extra hours to find references that align as closely as possible with your problems and objectives and then use their stories to back up your case.
    • Be honest about risks
      Any new investment carries with it potential risks, so thinking about and identifying those up front will make it easier to mitigate them. For example, if you worry about your team adopting the tool to realize its full potential, set expectations up front. Finding an advocate on the staff or even your board of directors who can champion the solution can also help. Whatever your challenge may be, decision makers will appreciate the forethought and readiness you demonstrate by including risk mitigation strategies up front.

    If you’d like to learn more about how artificial intelligence can empower your organization to have a culture of philanthropy, personally reach new donors, and inspire giving at scale, click the button below and let's connect.


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