By Drew Fox Jordan • June 7, 2021

    5 Best Practices to Guide Your Post-COVID Fundraising Pivot

    We’re getting there. Nearly half of the U.S. population has now received at least one vaccination and roughly a third are fully vaccinated. COVID guidelines are starting to lighten. A sense of normalcy feels imminent, if not already present.

    5 Best Practices to Guide Your Post-COVID Fundraising Pivot

    This is all wonderful news. Yet those in philanthropy also know that a return to normal brings with it some challenges, including the likelihood that charitable giving will decrease compared to the influx experienced in the midst of the pandemic in 2020. In fact, in some ways, “normal” is not enough. Not in a world in which issues of social justice, race equality, and climate change demand action - challenges of which philanthropic organizations are uniquely suited to answer the call.

    As you look to push your organization forward in the wake of COVID-19, I’ve gathered some of the top tips offered by my Gravyty colleagues, who have written extensively of the preparations necessary for nonprofit fundraising to excel after the pandemic subsides. 

    Embrace the Pivot

    Acceptance is the first step. While change can be challenging for anyone or any organization, the faster you realize the time is now to begin to pivot, the sooner you and your team will be able to capitalize on new opportunities to fundraise on behalf of your organization.

    Futureproof Your Operation

    We’ve had to adjust and adapt in the face of COVID-19. However, these reactions should not carry over long term. Now is the time to contemplate whether your fundraising strategy, technology platforms, and team structure are set up to help you thrive in the future.

    Align Your Goals

    When the end of the fiscal year draws near, every development office is looking for the roadmap to success. In addition to these short-term results, you should also keep the bigger picture in focus. After all, those longer-term initiatives can lead to high-impact outcomes in the future.

    Invest In Your Team

    Investing in your team can take many forms, from simply hiring new employees to empowering their efficiency through AI-powered technology tools. Regardless, your team is your greatest asset. It deserves to be unleashed to its full potential. Take the time to figure out how best to realize that outcome.

    Scale Digitally

    Whether it is the implementation of a digital gift officer or new platforms powered by artificial intelligence or machine learning, there’s been a clear takeaway for fundraisers as a result of the pandemic: digital is here to stay. Even when in-person events and traditional means of stewardship return, the fact of the matter is digital initiatives can amplify your reach and expand your workforce efficiency in profound ways.

    Looking for a deeper dive? Check out our free on-demand webinar "Fundraising In A Post-Pandemic World" designed specifically to help you navigate your new normal.

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