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If an organization isn’t looking to increase revenue from its major gifts program, it’s almost like it’s not trying. Many leaders that have struggled with this dilemma have come to the same conclusion. Increasing major gifts revenue boils down to asking donors for larger gifts, or asking more prospects (or current donors) to become major donors.

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Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide ticklers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

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Smaller nonprofits are often plagued by the issue of 'rated-but-unassigned' donor prospects, i.e. donor prospects whose giving data suggests they have potential to become the next large gift donors. Here's how Artificial Intelligence can help.

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Is personalized relationship-building and outreach still achievable? Many organizations are finding the answer to be a resounding 'yes' with the aid of artificial intelligence (AI) and machine learning. Here are the top 5 ways AI and Machine Learning are already changing how nonprofits fundraise.

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Smaller nonprofits are often plagued by the issue of 'rated-but-unassigned' donor prospects, i.e. donor prospects whose giving data suggests they have potential to become the next large gift donors. Here's how Artificial Intelligence can help.

Read More

Is personalized relationship-building and outreach still achievable? Many organizations are finding the answer to be a resounding 'yes' with the aid of artificial intelligence (AI) and machine learning. Here are the top 5 ways AI and Machine Learning are already changing how nonprofits fundraise.

Read More

Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide ticklers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

Read More

Is Giving Tuesday Enough?

By Drew Fox Jordan • December 3, 2019

On Giving Tuesday, all eyes are on philanthropy. But even with the grandiose gestures and effort, is Giving Tuesday enough?

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Perhaps one of the most divisive trends in fundraising today is the shrinking portfolio. More and more organizations are slashing gift officer assignments by 30, even 60 percent. But we need better ways for fundraisers to manage more prospects – meaningfully, today, for current and long-term major giving.

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For most organizations, especially those with an advancement research department, limited fundraiser capacity leaves a large (and often growing) pool of donor prospects who have the capacity to give but have not been assigned to a fundraiser’s portfolio. We call these 'rated but unassigned' prospects.

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