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Although hospitals are at the front line of treating a growing number of patients amid the COVID-19 crisis, many hospital executives will be the first to tell you that this does not equate to a financial windfall. In fact, the influx of patients means many hospitals are losing money, some considering closing or filing for bankruptcy.

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Join Gravyty and Accordant as we show you how artificial intelligence (AI) is transforming what's possible with Major Gift and Grateful Patient programs for hospitals, especially in the context of today's economy where budget cuts, furloughs, and layoffs are prevalent.

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Gravyty CEO Adam Martel will be a featured panelist on “COVID-19, To Fundraise or Not to Fundraise?” as part of GLS Connect, hosted by Gravyty’s good friends and partners at Graduway.

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Competition for donor dollars is greater than we’ve ever seen and nonprofits will need to strategically direct campaigns to account for this variable.

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Despite potentially having less staff to fundraise, development offices are still operating and expected to contribute to overall revenue. Now, more than ever, fundraising shops are expected to do more with less.

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The spread of COVID-19 has shaken financial markets and led to layoffs across the United States. Collectively, donors have lost billions of dollars in wealth. This economic crisis is already the root cause of canceled pledges, lost gifts, and donation revenues in decline. What is your strategy for making up for this lost revenue?

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History has shown that an economic recession hurts philanthropic giving. But with the help of fundraiser enablement tools, powered by AI, a down economy doesn't have to hinder fundraising efforts.

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For many nonprofits, plugging revenue gaps will boil down to asking donors for larger gifts, or asking more prospects (or current donors) to become major donors. But, with a down economy, many major donors are unable to give more, and some may be forced to either give less or not at all.

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No nonprofit wants to be on the wrong side of history during a crisis. When policies are put into place that limit the operations of an organization, leaders must be careful that the choices they make are not only in the best interests of the employees, but those impacted by the work of the organizations itself.

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Inaction to compensate for the loss of primary revenue will increase the cost of the pandemic on many organizations. And for many nonprofits, the cost of inaction will be insurmountable.

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