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Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide tickers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

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The Courage to Innovate

By Kevin Leahy • July 31, 2019

VIA Public Media, Northeastern Pennsylvania’s PBS and NPR affiliate, serving 22 counties in the region, recently reorganized its development team and efforts to bring all resources onto one team. In this reorganization, Chief Development Officer, Ron Prislupski, identified that VIA’s major gifts program needed help and saw an opportunity to add resources that would increase revenue. In addition to hiring a Planned and Major Giving Officer, his partnership with CDP also identified Gravyty’s AI-enabled fundraising suite of tools as a solution to increase fundraiser activity and inspire more gifts.

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Michal Heiplik is EVP and Co-founder of CDP, a Boston-based fundraising service that brings breakthrough technologies, including AI-enabled fundraising, to public media. By acting as the engine of fundraising innovation for public radio and television stations, CDP helps its members understand areas of opportunity for increasing fundraising effectiveness and efficiency. Learn why Michal believes in AI-enabled fundraising for membership organizations.

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Gravyty was so excited to be such a big part of last week’s CASE District II Conference in Philadelphia. Our CEO Adam Martel teamed up with Gravyty customer and friend Rod Grabowski, VP of Advancement of University at Buffalo, to lead a discussion for a room of advancement industry leaders, titled "Artificial Intelligence and Major Gift Fundraising: Driving Action for Frontline Fundraisers."

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AI can help organizations build a solid giving pyramid, capable of supporting not only today’s needs but also future needs. This addresses two critical issues: increase donor retention and expansion of the number of high-level supporters.

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