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Fundraiser Enablement helps frontline fundraisers build relationships and navigate our physical world. These bonafide road warriors travel far and wide to meet potential donors. Let's look at the #AI technology behind Gravyty Go! that makes planning a trip a simple process.

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The most important asset that organizations have when securing a major gift is a fundraiser who develops a deep personal relationship between a change-the-world mission and a donor. But industry research finds 51% of fundraisers plan to leave their jobs by 2021. Within this alarming statistic is a clear message on how organizations can improve and spread a culture of philanthropy.

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As soon as Gravyty touched down in Phoenix for APRA Prospect Development 2019, we began hearing from attendees about the changing role of prospect researchers as artificial intelligence becomes more prominent in advancement. These conversations are happening everywhere -- whether at our booth, in the hallways, or during amazing parties like the one our great friends and partners at iWave threw. However, nowhere was the conversation as poignant as during the packed session the Gravyty VP of Sales, Lindsey Athanasiou, gave, titled “The Fourth Industrial Revolution & Philanthropy: What AI Means for Fundraising”.

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The AAAC, a first-of-its-kind organization committed to open discussion about where artificial intelligence (AI) technology can and should have an impact on advancement, today released the first State of AI in Advancement Report. The study is the first benchmark on the adoption rate, uses, opinions, of AI in the advancement industry, and more, and comes at a time when artificial intelligence is beginning to revolutionize philanthropy.

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AI & The Art of Fundraising

By gravyty • July 10, 2019

In an article published by the Association of Governing Boards of Universities and Colleges (AGB), Jeffery E. Kinard, chair of the College of Charleston Foundation Board of Directors, explains why the prestigious institution introduced artificial intelligence (AI) and Gravyty as a strategic component of fundraising operations.

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There’s ample opportunity for gift officers to engage and inspire donors to new giving levels and discover new donors. However, industry research finds that 1-in-5 gift officers focus primarily on contacting known top 100 donors. Why aren't organizations expanding beyond their top 100 donors?

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How do fundraisers manage relationships when the vast majority of meetings with new prospective donors don’t result in major gifts? This is data we need to address.

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What do you know about your top prospect? Industry research finds that 66 percent of top prospects aren’t known or assigned to fundraisers. It all comes down to fundraiser capacity. This is data we need to address.

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Personal visits are among a fundraiser’s best methods for inspiring gifts. However, according to research, 53 percent of a frontline fundraiser’s assigned prospects do not receive visits. Within this alarming statistic are missed opportunities. Let’s take a look at why this happens and what can be done about it.

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This week on the AI Ideas column, we speak with Jim Rutt, CIO / CISO at The Dana Foundation. Jim is directing technology to advance brain science at prestigious institutions around the globe.

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