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It seems that a new technology emerges daily that promises the ability to do everything faster, better, or smarter. But when it comes to the technology used in fundraising, our unfortunate reality is one of broken promises.

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Everyone knows exactly what an email blast looks like, whether it’s from your alma mater asking for a contribution to their fundraising campaign, or the local pet shelter looking for extra funding. Donors today expect more from nonprofits. They want to see an appeal that’s relevant to their individual interests.

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Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide ticklers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

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Is Giving Tuesday Enough?

By Drew Fox Jordan • December 3, 2019

On Giving Tuesday, all eyes are on philanthropy. But even with the grandiose gestures and effort, is Giving Tuesday enough?

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It’s November and we are now fully engaged in the end of year giving push. For many organizations, that means it’s all hands on deck to make sure that no personal ask goes unmade. 

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History has shown that an economic recession hurts philanthropic giving. But with the help of fundraiser enablement tools, powered by AI, a slowing economy doesn't have to hinder fundraising efforts.

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In the age of Artificial Intelligence (AI), fundraising organizations have a new path to expand the workforce and begin seeing the returns of increased efficiency, faster than previously thought possible.

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According to Giving USA 2019: The Annual Report on Philanthropy for the Year 2018, American individuals, bequests, foundations and corporations gave an estimated $427.71 billion to U.S. charities in 2018, up 0.7% from 2017. So why should that be cause for concern?

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Our good friend, John A. Farkas, Jr., Major and Planned Giving Officer at WVIA Public Media, recently spoke about the future of fundraising, and where he saw the industry going in the future. He referenced that Gravyty and Artificial Intelligence (AI) are changing the fundraising industry, and will continue to revolutionize how fundraisers do their jobs.

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Michal Heiplik is EVP and Co-founder of CDP, a Boston-based fundraising service that brings breakthrough technologies, including AI-enabled fundraising, to public media. By acting as the engine of fundraising innovation for public radio and television stations, CDP helps its members understand areas of opportunity for increasing fundraising effectiveness and efficiency. Learn why Michal believes in AI-enabled fundraising for membership organizations.

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